Preface of 2009 election : Mass communication and 2nd grade ketchup

Imagine if we live without the media in today’s era of global communication. Maybe for some people who have long-lived in the agrarian sector, the media can only get a portion so necessary, even, there is no point at all because the majority understood that they are useful for the functional requirements that can be enjoyed in a direct, concrete with  immediately. Unlike the case for the individual, institution or any other collective society that lived and grew up in the acceleration of urban culture is almost instantaneous.

The mass media in essence is one container or a forum of interaction between individuals (sometimes anonymously), one with individuals sharing. Each media must have its own characteristics. Whether its conventional media such as print media, as well as audio and visual electronic media like radio and television. Each of the media as having a special character which can be distinguished from one another.

The phenomenon is widespread among young people of our country today is the use of new mass communication media such the Internet. New media is mainly used as a venue to find friendship, soul mate, even as an identity-forming media. In this case, consumption or use of communications media are only enjoyed limited symbolic value only. As a booster prestige self. Extreme, cyber medium used as media representations of identity.

In its development, the presence of new media like the Internet media represents one form of appreciation and innovation to the development of the previous conventional media which is considered still unable to meet the needs of someone going to the nature of immediacy of information. So in the current decade the Internet was born as a form of new media of mass communication.

A media dubbed as the new gender in the development of media, cyber, has various advantages.

In instance, a site called myspace.com that can represent the interests of individuals and groups will be a thing that is music. Therefore the image of the trial significantly raised by the host or owner of myspace.com domain, this is the process of global communication interaction between diverse individuals in all parts of the world will be a similar attraction is the universal interest in music. Another interesting example of the development of mass communication is the existence of a site called friendster.com. Years later, the media spotlight this friendship got your heart in young Indonesian audience.

What will happen to this world if Johannes Gutenberg (1400? -1468), A pioneer inventor of printing machines from Germany did not find a printing press in the fifteenth century ago, what the hell was going to happen? Is the development of human civilization, including mass communication platform, will accelerrates as fast as today?

Media, political interest

In science communication, the media is divided into two parts of the poles. First, the general media, the media is the plural is owned by all people with centralized managing body that is held by the government, according to Article 33 of the 1945 Constitution. Secondly, the mass media. The mass media is literally the means of communication used for the purpose of the object in the form of a public audience or a variant of the media, both electronic media and print media.

Can be ascertained that the targets are those who have the material to access the information. Then through the media is an individual, institution, or other interest groups can interact with the other mass media. This decade development showed a significant improvement in terms of quantity. Post-reforms after Soeharto stepped down rolling on 28 May 1998, an increasing number of media can not be dammed again. This is supported also by the previously considered the legality of restraint, is amended to finally produce UU.No.40 of 1999, whose content is more democratic.

The media has a crucial role, especially as media opinion formers in addition to it’s duties as a transmitter of information and watchdog of the government, generally as a social control. Print and electronic mass media has its own characteristics in running role. More simply, we can analyze it through advertisements contained on each media. In the election of RI-1 a round back, the contestants are made up of five pairs of presidential-vice presidential race in order to gain the sympathy of the people with a variety of resources and effort.

Overview of media advertising in elections past

Pair of Mega-Hasyim on the occasion of the 2004 election and then dominate the time of purchase advertising on prime time, no doubt a reprimand was coming from a variety of monitors who cares about the democratization of the election. There are some ads that offered by the team success this pair. First, the ads that explores post-hurricane life of the state of Indonesia Soeharto stepped down after thirty two years of leading the country. In the ad depicted, that after the change of government representatives of the Suharto era to the next Assembly is mandatory and Gusdur-Habibie, the nation experienced a slump multidimensional. Starting from basic goods increase people’s needs, conflicts that never end, security in carrying out the life of society and other national problems that make all the ‘homework’ to Mega.

Implies, how difficult to overcome these national problems, so as to restore all the Mega require ‘second chance’ to complete the new task upon him while he’s running the wheels of government. There are interesting from this Mega advertisement fragment, the dominance of conflict events that continue to be raised. As Semanggi chaotic incident with the foreground of the military who are strives with the helpless demonstrators with siege apparatus. In semiotics, it is polysemy, can cause a variety of perceptions. The tendentious, it is raised so that the audience-especially the voters-a phobia against leaders with military background, as previously, thirty-two years of imaged as authoritarian and militaristic regimes. What is better than civil law, because at the beginning of the ads highlight the success of Mega reign in the field of micro-macro economics? Does the ad campaign is considering several rival black Mega military background?

In subsequent ads Mega-Hasyim pair offer REKOMENDASI  program, which is a flagship program is a priority if elected to this pair of RI-1. The recommendation is an acronym of the Economic Plan for Mega and Hasyim who focuses on real sector economic development for the welfare of the people of Indonesia. Explicitly implied that the people of Indonesia is not really needed at least a superior program but rather, whether, welfare of the people is guaranteed by the apparatus of state officials? So Megan was perceived more caring to the needs of real people. And certainly more populist.

Next let us look at the ad pair Wiranto-Wahid. On one of their ads appear Wiranto was read a mandate in front of the panel (similar Supersemar event), which in essence that he is entitled to take over the leadership reins of government if the security situation and threatened the integrity of the Indonesian nation. This ad is interesting as well, since, first, the thing that protrudes from the commercial break was clearly done in order to gain sympathy of the people of Indonesia. Imagine, Wiranto, who has since had a chance to bulldoze his political opponents won seats RI-1 with the wise reject a golden opportunity in front of the eyes and wanted a more democratic election, according to the corridor Pancasila and the rule of law and regulations. Indirectly in this ad Wiranto tried to communicate with people, this implies that in order to lead a country must be based on emotion or ratio? But Wiranto seemed to prefer a rational consideration of course with a thousand reasons, eg, reform euphoria that still crave rescue the nation from among non-military. Another interesting point of this ad, then, that seems well behind Wiranto-Wahid ad popular presidential candidate of the people of this period, Susilo Bambang Yudhoyono or are familiar with the call SBY. This implies the existence of a hierarchy in a leadership status, which appears from the language of the ad, we were herded perception that SBY is popular today is the junior Wiranto. Not only for civilian voters, these ads can be induced to sectarian interests among military voters.

Other couples in the 2004 elections this is Amien-Siswono pair. On one of its ad team winning a succession of RI-1 of Amien-Siswono pair is highlighting the benefits of Amin and Siwono compared with other couples. Amien Rais in the ad description highlighted representation as a reformist who had been missed by the majority of post-Suharto Indonesia, while Siswono constructed as a representation of the underprivileged, especially the farmers who form the majority population agrarian country of Indonesia. In the ad implied that the real Amin to use people power to occupy the executive chair, but with the various considerations and given the political contract with the central axis then finally he had dismissed that opportunity wisely. Since he had become head of the Assembly. The question is precisely whether, by becoming chairman of the Assembly it can be considered an opportunist and can carry out its mandate with straightforward?

Furthermore, popular in 2004, which is now the holder of the reins of executive chairs, military spouse, entrepreneur, Susilo Bambang Yudhoyono-Jusuf Kalla. Candidates of anak bawang (‘children onions’) parties of Democrats and Golkar was united in common frame in order to make Indonesia a more advanced, it is said. Not much you’ll enjoy this popular couple in their ads, they are more focused on the empowerment of Indonesian man whole through education and economic development to work together along with the areas of life that involves a lot of people’s livelihood. Couple this with more moderate views that character assassination is childishness and put forward solutions.

As with the youngest partner Hamzah-Agum. In one of his ads last serial number pair is just boasting with emphasis vital life of Indonesian people with facilities for free. As the implementation of free education, free hajj operation, and other free things quite flirting in the ratio.

From little explanation above regarding the presidential-vice presidential candidate in the ad, there are some things you can that can be studies together. First, regarding the role of mass media in political education for the people through news information through the shows that it conveys. Secondly, regarding the influence of mass media advertising in influencing the cognition of the presidential-vice presidential candidate voters in Indonesia. Ads that are highlighted by the candidates ‘rulers’ RI-1 is certainly a program that is able to draw empathy and sympathy. Third, power tends to corrupt, absolute power corrupts absolutely, this sentence is so popular, so how is the correlation between power and media in the Indonesian community empowerment?

In the media realm all parties trying to get as much as possible the floating mass. In the realm of media and lifestyle trends with a variety of postmodern society have to be smart image visualization language to probe the hidden connotation that media advertising. Financier (candidate in political struggle) is to show the best side, where there is ketchup number two, right?


ON THE MEDIA: Collecting, Processing, and Presentation

As we know that the mass media divided into two major categories, namely, the print media, electronic media. The new media that have a place in Indonesian society these days is the internet as a new medium at the communication age.
Initially only a record
In early development, activity reporting, writing or journalistic activity known as the acta diurna, in the literal sense means the activity to write and proclaim the senate activities that took place at the time of Julius Caesar, around the 15th century. Now, after centuries past, a daily journal written by a journalist or diurnarii or has undergone significant changes based on changes that accompany age.
Journalistic activities can be viewed in some aspects. First, from the collection process. Forum editors are usually held, is the initial process before reporting to the field. In the forum, the entire crew of editors, both top management to lower management, a discussion about the actual issue that will be shown in every edition.
Then, after an agreement on what the theme will be ‘served’ the public editor of the crew jumped into the field under his job description respectively. Journalist as the main subject of journalistic activities. In structure, gathering news through the coordination process between the journalist as the main guard editorial by editorial staff who are on the table behind the existing institutions.
If the order is sorted as follows: Chief Editor – Managing Editor – Coordinator. Coverage – Journalist.
In the print media landscape, journalists are the primary subjects that are directly related to news sources. Then, the subject was responsible for editorial structural thereon and an institution when there is news that is considered defamatory or make a less good faith in the mind of the reader. Editors should provide a right of reply and correction rights when it turns out has made a mistake.
The process of preparing the print media in general use graphical displays that are categorized as simple or simpler, especially the media that there are formal. Try to compare the national media such as newspaper Kompas, Koran Tempo, etc. Mind. Looks simple is not it? Advanced typography is simplicity.

This is addressed in the formation of a visual language characteristics, ranging from the placement of the letter that looks simple, elegant, and eye-catchy, columns and textures are arranged in order to look more familiar and easily read by most people. Copywriting, or about aspects of writing and character styles that are offered to the public depends on the ideology and background of the media itself. There is written like a formal reporting standard, there is a story with a simple human speech so easily absorbed, there is also a sophisticated, full of contemplation and make shrunken brain.
And then electrified
Like the print media, the basic patterns of journalism in the search for, cultivate a fact the news is not much different. Only, the process presentation that gets different proportions.
Cyber ​​medium and the Age of journalism
As one embodiment of the third revolution after the industrial and agricultural revolution, information revolution is a continuation of the dynamics of human life from the use of muscle and machine to optimize brain and creative ideas. And finally appears a form of media in the information form the internet after a variety of innovations carried out to convey a message to the public. Finally, people also get a new vehicle in acquiring knowledge.
Cyber ​​Media is the medium of mass communication through the media world wide web in a space and time is called the virtual world. This is a new paradigm in the development of mass media that is able to transform the methods of interaction information on the development of present and future.
Cyber ​​Media has the main character, does not know borders (borderless), timeless (timeless), immediately (real time), and speed time (high speed). This is one of the cyber media advantages compared with other conventional media such as print media.
In general, the search process or the news media of cyber systems are not much different from conventional media such as newspapers, magazines and the like which are the means of message construction channels fro communicator to the communicant. There are work processes such as coverage by reporters into the field with coordination through the coordinator’s coverage, go to the editorial desk facing the managing editor who is in the second tier structure in the field editors.
Furthermore, the policy process-whether or not a work worthy of journalism in the media on-line decided in an editorial forum along with policies that are in the editorial responsibilities. Then, the buildings throughout the system referring to the fact the messages are selected, produced, processed, and eventually broadcast by the source through this fast-paced media to be able to be accepted and responded to by a number of audiences scattered, heterogeneous and anonymous. But, in on-line media like this, processing, and presentation of news take place very quickly.
Regarding the communication pattern
The same message can be received simultaneously, a second, and fast. In general, cyber media have diverse communication characteristics, can be one-way (one way communication) and two-way (two way communication). But it usually depends on the policy of the web owner. Because the goal was global. Typically, the communication that occurs within a site can be two way in which the communicator (owner) and communicant (The access the Internet) can interact directly without the need for bureaucracy and excessive costs. The communicants to respond to its information, and appear on the site page directly, through page or column reader opinions available.

Field
Cyber ​​media lately is an industrial area to the world of journalism. Therein can be created information, supplements, consultation, public information, advertising, and of course the new employment in the field of information services. The development shows, that from time to time Internet users continues to grow. Let’s look at the global data center, Internet security services company that handles the server site until February 2000 showed that only registered visitors to the site 8 million people per day. Five years from that year, the number of users jumped significantly, definitely!
Packaging
In cyber, deadline of a product of journalistic form of ‘news’ is a front view, and menus and sub-menu information needed an audience in place next to the edge of the headlines. As the Home page news today with updated news, archival information, was no less important. The menus presented information on a regular basis and systematically arranged to stay in clicks.
Cyber ​​Page views are different from the conventional media. In the view of conventional media page, the audience should bother turning the pages to obtain the information he wants, whereas, in our cyber page views practically lived just clicking on it. And time will be more efficient in the presence of the search engine, in which we live news typing the desired theme, and then, after we discovered just choose the themes that have been filtered. Cyber ​​also has packaging graphics even more interesting dynamic than in the conventional media. This can be seen in aspects of organizing elements such as point, line, form, texture, color, and tone into a structure and form a unified, orderly, and significantly more than the appearance of the conventional media. Display and appearance of cyber media provide value plus a more attractive first impression for the

audience.
Speaking about the value more: Advertising via conventional media.
Laid appearance of the conventional media as the main thing besides the weight of the contents are displayed, so that the average forms of lay out in the conventional media is quite good, good, and creative. Meanwhile, one aspect of the weaknesses of this medium, first, the physical form quickly obsolete compared to the contemporary media forms such as cyber. So that continuity will be very minm journalistic work. Then, if we would look for a topic or a particular advertisement should be searched thoroughly and regularly, it affects the individuals who have high mobility.
The information presented in print media is the news that has occurred and up to the audience who already went to press on the production period, so if there are more actual news and crucial after the production period elapsed, the event will not be contained. As with the site, the news contained in the web pages can be updated instantly. So, the news will be publicized throughout the world with as soon as possible (in accordance with one of the essence of journalism.) Another disadvantage, namely, the media (cyber) this can be misused by anyone and can be confused for a particular purpose because there is no limitation for users who can access it, so it is very dangerous for the psychological development of cyber service users who are under age, if not receive assistance and protection of older adults.